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“You don’t need to invent it.
You need to see it..."

Your niche has been finding you all along

Dear Karen,

One of my clients spent weeks perfecting her elevator pitch.

"I help nurses start businesses."

She practiced it. Refined it. Made it sound professional. Then at a networking event, someone responded: "Oh, like that other business coach I follow on Instagram."

She came to our next session deflated. All that work to sound credible, and she still blended in with everyone else.

Here's what I've noticed: nurse entrepreneurs have some of the most specific lived experience of any entrepreneurs I know. But the moment you try to describe what you do, that specificity disappears. You flatten it trying to sound legitimate.

So today, I'm sharing the first of three questions I walk clients through to find their real niche—the one they've been carrying all along.

Let's start.

The question that reveals who you're meant to serve

Who have you watched struggle with something you've already figured out?

You've been watching people struggle your entire career. You were trained to witness before you act, to observe before you intervene, to see what others miss because they're too busy talking.

That skill is so natural to you that you might not even realize it's there.

Think about the nurses in your life right now. The ones in your DMs. The ones you talk to at conferences. The ones who find you and start sentences with "I've been wanting to ask you..."

Who keeps showing up? What do they keep struggling with?

The answer is already there. You just haven't called it a niche yet.

Here's what happens when you get this clear

When you can name who you help and what specific struggle you help them with, everything shifts.

Your content stops sounding generic. Your conversations change. The right people start finding you because they see themselves in your words.

You stop trying to appeal to everyone and start speaking directly to the person who needs exactly what you've figured out.

That's when building your business starts to feel less like pushing and more like being found.

I wrote about the complete 3-question framework on my blog this week. It walks you through how to pull your real niche out of your actual experience—the person you've watched struggle, the thing you had to unlearn, and the question people keep asking you.

Read the full article here and work through all three questions. By the end, you'll see the thread that's been running through your experience all along.

With much love,
Karen

PS—If you've been feeling like your messaging sounds too generic or you're not attracting the right people, this framework will help. It's not about inventing a niche. It's about recognizing the one you've been carrying.

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